Manager II, Online Marketing
Location: Irving, Texas
Description: TXU Energy is at the momment seeking for Manager II, Online Marketing right now, this job will be placed in Texas. More details about this job opportunity please give attention to these descriptions. TXU Energy, a subsidiary of Energy Future Holdings , formerly TXU Corp., is a market-leading competitive retail electricity provider. TXU Energy provides electricity and related services to millio! ns of Texans across the state. The company offers a variety of innovative products and solutions, including 24/7 customer service, competitively priced service plans, energy efficiency options and renewable energy program
The Manager II Online Marketing, is responsible for leading efforts that drive adoption of our digital tools through txu.com, mobile and associated environments, spearheading new capabilities that differentiate the TXU Energy brand through additional service measures and support of new products and services as they are brought to market .
As part of the Online Marketing leadership team, this individual will help shape and refine the digital strategy and vision, working to achieve an integrated and seamless online experience that folds into a broader cross-channel customer experience strategy.
This position requires applied knowledge of user experience and visual design best practices, an analytical mindset and a broad understandi! ng of digital marketing concepts and strategies.
K! ey Roles & Responsibilities:
Leverage external (e.g., emerging technologies, macro trends) and internal (e.g., Market Research, historical trends) to shape and refine the digital strategy with a focus on innovation, solid business justification and customer value
Stay apprised of the online/digital industry to better understand changing customer needs, emerging technologies and innovations that drive customer experience and best in class capabilities that exist across industries
Proactively engage and influence key stakeholders across the organization to understand objectives and needs, establish a common agenda and define sound benefits and rationale
Maintain solid understanding of service dimensions and consumer online behaviors to enhance the online solutions that integrate into a holistic customer experience framework
Manage a high-performing team focused on execution of the online strategy including:
Delivery of new ! and innovative online solutions from ideation to execution that drive adoption, deepen customer engagement and enhance the customer experience
Conceptualization and execution of online and integrated cross-channel marketing efforts and campaigns targeted to achieve key objectives
Optimization and continued refinement of online standards/style guide, content, email strategy and interactive tools
Manage vendor relationships and work cross-functionally with internal partners (Residential Strategy, Business Markets, Product Development, Retention Marketing, Customer Operations, Information Technology)
Interpret in-depth reporting and analyses, uncover actionable insights and effectively communicate to the broader organization, including senior leadership, digital/online-related efforts and performance results
Recruit, select, retain and develop high-performing individuals to maximize the team’s effectiveness and leverage the streng! ths and skills of each team member
EDUCATION/EXPERIENCE
Bachelors Degree in a related field strongly preferred; Master’s degree preferred
The minimum experience requirements are:
5+ years work experience in online marketing and/or online (or mobile) product development; 7+ years preferred
2+ years experience managing/supervising teams of professional employees
Demonstrated track record of increased work responsibility
2+ years experience of Project Management experience including overall project management methodology, gap assessment, strategic planning, requirements gathering, and user experience design/process mapping
Experience working in the electricity industry and/or competitive retail markets
SCOPE LEVEL
Manages team of professional staff (exempt) or manages complex business function without staff
Some budgetary responsibility, for example: Overtime approvals, expense report app! rovals, participation in budget development, etc.
Internal/External Interfaces: Customers, Customer Agents (Legal Council, Better Business Bureau, Customer Advocates, etc.), Regulatory Agencies (PUC, Attorney General’s Office, etc.), Vendors and TXU Energy organizations (Sales, Regulatory, Legal, Billing, etc.)
SKILLS AND COMPETENCIES The following knowledge, skills and capabilities must be demonstrated at a proficient level:
Basic understanding of Retail Services/Business Operations
Excellent analytical, organizational, and time management skills Good interpersonal skills
Strong oral and written communication skills; good presentation skills
Ability to achieve quality work under deadline pressure
Skill in using computer software applications such as Microsoft Office
Ability to gain content knowledge quickly
Demonstrated ability to work effectively in a rapidly changing environment
Excellent customer-focused skills
Must be detailed-orien! ted and possess the ability to follow through on assignments
Ability to develop and prepare analysis & recommendations for performance trends and operational metrics in an effort to identify and articulate performance issues and improvement opportunities
Demonstrated negotiation skills and consensus building
Excellent problem solving skills; able to solve problems guided only by general organization objectives, policies, and goals
Ability to manage a diverse range of projects simultaneously
Ability to plan, forecast, and manage resources; i.e. budget, staff, etc.
Excellent interpersonal skills; ability to work comfortably with all levels of employees, management and leadership
Demonstrated ability to develop employees
Effective performance management capabilities (people/teams)
Demonstrated ability to lead, manage and direct teams
Demonstrated understanding of business acumen
! Ability to define and administer business policy and SOP’s
Innovative and creative thinking skills
Knowledge of Electric Industry and Competitive Retail Markets
PHYSICAL/MENTAL DEMANDS AND WORKING CONDITIONS Requires the ability to perform the essential duties and responsibilities in the following environment:
Occasional long, irregular hours.
Use of a PC, computer terminal and/or telephone over 4 hours a day.
Occasional bending, twisting, crouching, pulling, pushing, and/or reaching to access job-related materials.
Open workspace office environment.
Must be mentally flexible to handle multi-task responsibilities.
Must be energized by tough challenges.
Some travel may be required
May regularly practice in the Field performing Door to Door walk-alongs, etc
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If you were eligible to this job, please email us your resume, with salary requirements and a resume to ! TXU Energy.
Interested on this job, just click on the Apply button, you will be redirected to the official website
This job will be opened on: Thu, 27 Jun 2013 13:32:10 GMT
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